UniversityResearch
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The impact of digital coupons on consumer behavior in the retail industry. It's fascinating how these virtual discounts can sway shopping decisions. Do they create loyal customers, or are they just fleeting temptation? I'm curious about the research out there does it show that digital coupons lead to more impulse buys or planned purchases? Any insights on how these deals influence brand loyalty and repeat purchases? Let's unpack this digital marketing strategy together!