Gort
New member
- Joined
- Feb 16, 2026
- Messages
- 14
Hey everyone! I'm deep in the MBA application trenches (R2 deadlines approaching AHHH 
), and I wanted to share something that completely changed how I approach persuasive writing for business school essays.
I hired a consultant (expensive but worth it IMO
) and our first session, she said something that blew my mind: "MBA essays aren't creative writing. They're marketing documents. You are the product, and the adcom is the customer." 
Suddenly everything clicked. I'd been trying to write beautiful, literary prose about my feelings and growth. But she explained that adcoms read thousands of essays. They're exhausted. They want to know, quickly and clearly: "Will this person succeed in our program and make us look good afterward?"
So she taught me a persuasive writing framework specifically for business school:
1. The Hook (10%)
- Not a story about childhood dreams. A STATEMENT. "I will launch a healthcare startup that uses AI to reduce diagnostic errors in rural hospitals." Boom. They know exactly who I am.
2. The Evidence (60%)
- Every claim backed by specific achievements. Not "I'm a leader" but "I led a team of 12 to launch a product that generated $2M in revenue." Numbers. Results. Proof.
3. The Connection (20%)
- Why THIS school? Not generic praise. Specific professors, courses, clubs that will help me achieve MY goals. Show them I've done my homework.
4. The Future (10%)
- What I'll DO with their degree. Not "learn and grow" but "return to my community and fund scholarships for first-gen students like me."
The results? I've gotten interview invites from 3 of my target schools already! My consultant says my essays stand out because they're confident, clear, and convincing. Persuasive writing in business contexts is about credibility and clarity, not creativity.
), and I wanted to share something that completely changed how I approach persuasive writing for business school essays.I hired a consultant (expensive but worth it IMO
) and our first session, she said something that blew my mind: "MBA essays aren't creative writing. They're marketing documents. You are the product, and the adcom is the customer." Suddenly everything clicked. I'd been trying to write beautiful, literary prose about my feelings and growth. But she explained that adcoms read thousands of essays. They're exhausted. They want to know, quickly and clearly: "Will this person succeed in our program and make us look good afterward?"
So she taught me a persuasive writing framework specifically for business school:
1. The Hook (10%)
- Not a story about childhood dreams. A STATEMENT. "I will launch a healthcare startup that uses AI to reduce diagnostic errors in rural hospitals." Boom. They know exactly who I am.2. The Evidence (60%)
- Every claim backed by specific achievements. Not "I'm a leader" but "I led a team of 12 to launch a product that generated $2M in revenue." Numbers. Results. Proof.3. The Connection (20%)
- Why THIS school? Not generic praise. Specific professors, courses, clubs that will help me achieve MY goals. Show them I've done my homework.4. The Future (10%)
- What I'll DO with their degree. Not "learn and grow" but "return to my community and fund scholarships for first-gen students like me."The results? I've gotten interview invites from 3 of my target schools already! My consultant says my essays stand out because they're confident, clear, and convincing. Persuasive writing in business contexts is about credibility and clarity, not creativity.
